
Cruel World 2022
The Cruel World Festival is an annual music festival held at the Brookside at the Rose Bowl in Pasadena, California. It was founded in 2020, and is organized by Goldenvoice, a subsidiary of AEG Presents. The festival revolves around the new wave, post-punk, gothic rock and alternative rock genres.
Brand & Identity System
The resulting system is an irreverent identity that uses cut paper and found image collage to represent the new anarchic ideals of the post punk/new wave era.